A big change came in 1932 for the low price range Hudson Essex models. The Essex will now become the Essex Terraplane. The large interest in aviation was the inspiration for the Terraplane name. Hudson used Amelia Earhart to launch the new vehicle. This factory photo is from that press covered event, July 21, 1932.
1932 Essex Terraplane factory photo with Amelia Earhart.
Amelia Earhart Launches the Terraplane with a bottle of gasoline in this 1932 theatrical newsreel.
The large interest in aviation was the inspiration for the Terraplane name. Hudson used Amelia Earhart to launch the new vehicle, and also other aviation icons like Orville Wright, to promote the vehicle.
Produced for theatres by Hudson, "Going Like Blazes", is a promotional film for the new Essex Terraplane.