1928 Plymouth Model Q

A major component of Chrysler's new tiered family of cars approach, the first Plymouth replaced the Chrysler four-cylinder model 52, which ended production in May of 1928.

1928 Plymouth

1928 was a turning point for Chrysler, becoming a multi-make producer, challenging the General Motors successful models of price point choices "A Car For Every Purse And Purpose" strategy. Ford would also follow Chrysler a decade later with the introduction of the Mercury division.

The first Plymouth was built on June 11th 1928, and would go head to head with Chevrolet, and Ford. Plymouth would ship 58,000 units with new registrations of 29,490 during the remainder of 1928, earning Plymouth a one-percent market share.

Time Magazine

Walter Chrysler was on the cover of Time magazine for January 7, 1929 as Time Magazine's Man of the Year. The article covers his purchase of his first car, a 1905 Locomobile, all the way to bringing Chrysler Motors into a serious competitor to GM. A comparison of makes, Chrysler vs., General Motors, is included in the article. You can read the article and enjoy the entire magazine right here on AutomotiveTimelines.